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| Anna Raimondo |
Sew it seams that South Africa really does house
some talented designers, one of them being Anna Raimondo, an amazing jewellery
designer from Cape Town, with an incredible eye for detail and all things
beautiful. Not only is Anna a talented
designer, but she also received a scholarship to complete a Master of Design in
Milan, Italy, where she amplified her skill level to European standards. On completion she started an internship with
the legendary fashion brand Chloe, working in their leather department in
Milan. After a well deserved 2 years of
working and travelling, Anna returned to her hometown, Cape Town, where she
launched SMITH in 2010.
Anna is constantly in search of
simple, elegant, timeless designs with a little bit of diversity, and she has
managed to capture these elements in every collection that I have had the
pleasure of viewing to date. Each piece
of jewellery is bold, yet understated, elements, which create an astounding
collection every time, with every piece being as beautiful as the next.
Every SMITH piece is 100% hand crafted
by Anna herself, ensuring that no two pieces are the same. Working with lightweight sterling silver,
brass and copper makes every piece unique, and ensures that there is an element
for everyone within the collection.
From 2011, SMITH jewellery became
available for men too. Anna was inspired
by the Victorian Gentleman, translating traditional men’s jewellery into fun
and quirky looks. An incredible
collection will soon be available at Egality, along with her ladies Tribal
range, taking on a military ambiance, Anna has managed to translate this theme
into a fun style, designing some striking cufflinks and tie-pins.
Anna is definitely a designer to
watch, with her timeless pieces and unbelievable design talent, I see SMITH becoming
a successful South African fashion brand that everyone will want to aspire to.
See the SMITH collection at www.smith-jewellery.com
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| Wide beaten brass cuff |
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| Beaten brass waist cuff |
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| At ease tie pin |
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| At ease cufflinks |
