How it all began...

Sew it seams, the blossoming South African fashion label, Jaq and Bel is biting at the heels of the fashion industry.  The label was formed by Eliza Bella Ioannou and Sabrina Jacqueline Balanco in September 2011, and has been flourishing ever since.  The duo’s creative emphasis lies in wearable, comfortable, feminine clothing with a quirky personality and a hint of surprise.  Clean lines create silhouettes that flatter the female figure, and detailing is utilized to create contemporary looks.  Simplicity is the key factor in the majority of their design choices, with a love for contrasting vintage and retro styling, with modern and streamline silhouettes.  The label is very experimental with colour, which is what makes it so intriguing to the customer.  The characteristics of a typical Jaq and Bel client is someone who enjoys wearing current and individual fashion items, with an element of surprise.