One thread at a time...

Sew it seams that the South African fashion industry is a strange one, with consumers who want the latest trends but only a handful of people are willing to wear these trends to their fullest potential.  I am not saying, wear a head-to-toe trended outfit that you saw on FTV, or in the latest edition of French Vogue, but be a little daring, take your classics in your wardrobe and pair them with the latest mint green platform heels or studded collar leather jacket.  It’s a matter of feeling inspired by the “look” that you aspire to, adapting it to your style, finding what suits your body type and what you actually like.  As opposed to viewing an entire look as it is, take the pieces that work for you, and create a style.

The main problem is that we are living in a conservative country, where even the buyers in big department stores and individual designers are too scared to release anything too outrageous for fear of failure in the industry, due to lack of interest.

This is not something that has to be an intricate task, nor does it have to be expensive, it’s as simple as having an open mind and breaking your usual “cycle” of shopping.  Try this…next time you go into a fashion retailer, try something on that you would not ordinarily have looked at, this is a way of finding new styles and silhouettes to suit you.  You may try five items on that don’t look fantastic, but the sixth one could be the passage to a new style.  A style is something that is created, not bought, try it out…one thread at a time.